The big question now is, what will Dell's focus be in the next decade to assure that they continue to grow, meet and exceed the needs of their customers.
MICHAEL DELL MARKETING STRATEGY FULL
More importantly, they became a full-service provider for IT whose next major moves are a full business transformation to all-things-digital.ĭell's last decade was very successful, and Michael Dell and his team, with shrewd business moves and careful planning, took Dell from a hardware-centric company to one that is stronger, with more capabilities to meet the needs of all of their customers. Dell ended the decade as a full-provider of hardware, software, and services.
With EMC, Dell had a new arm of the company to deliver services, and along with VMWare, Pivotal, and RSA. Then in 2015, Dell bought EMC, and the overall business model changed dramatically. Icahn tried and, thankfully failed, to try and break Dell up and change Dell's overall business model. However, Dell had to fight off a severe threat by Carl Ichan, who took a stock position in Dell and pushed for multiple board seats. Mid-decade, Dell decided to take the company private. While Dell's growth has been spectacular over the last ten years, it did not happen by chance. To be fair, these were the early days of laptops and all laptop vendors were struggling due to the types of materials they had to work with at that time.
MICHAEL DELL MARKETING STRATEGY PORTABLE
The material they used for the case concerned me and the hinges of this laptop I felt were not rugged enough to take the kind of beating laptops took when used as true portable computers.
I was first analyst shown this portable and I was not bullish about its design. Dell had some really tough learning experiences on the road to eventually creating the competitive laptops they make presently. And their first attempt at making a portable computer in the early 1990’s was only mildly successful.
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